You have a product, but do not know how to get from 50 to 500 customers.
The go-to-market strategy is chaos right now.
Fractional CMO for
SaaS companies
For SaaS companies where the product works but marketing is chaos. Someone who understands the metrics and B2B customer behavior.
We have worked with
The pain
You have a product. You have first customers. But you do not know how to scale it right.
SaaS companies have specific marketing pitfalls. Most marketers (and agencies) do not understand them, because they work with different metrics. SaaS needs someone who speaks their language and can set up scaling correctly.
You cannot scale acquisition beyond referrals.
The first customers came from social media and from people you knew. The other channels are missing.
You do content, but do not measure whether it generates demand.
You write blogs, send a newsletter, but the customer base is not growing.
CAC grows faster than LTV.
Something is wrong, but you do not know what. Product or marketing? Onboarding or ICP?
The solution
A marketing director who understands SaaS metrics.
A Fractional CMO for SaaS companies means someone who can build a growth model, optimize acquisition channels and connect marketing with product-led growth activities. Someone who knows when to invest in brand and when in performance.
Growth model and north star metric
We define what to measure and why. North star metric, growth model, acquisition x activation x retention loop.
Acquisition channels and experiments
Diversification beyond referrals. SEO, content, partnerships, paid, outbound - depending on what makes sense for your ICP.
Retention and expansion strategy
SaaS grows from retention and expansion, not just acquisition. Onboarding, customer success and expansion plays as part of marketing.
If you are looking for a performance marketing agency to "push Google Ads" - a fractional CMO is not for you. Find a specialist.
How it works
What the first engagement looks like
Phase 0
We go for lunch (or online)
We talk through where you are, where you want to go and whether fractional CMO makes sense for you. If not, we tell you.
Phase 1
Workshop at your place
4 hours at the company. We define where it grinds, what the priority is, and build a plan for 3-6 months.
Phase 2
Implementation
If we shake on it, we go into action. Regular meetings, aligned expectations, clear reporting.
Phase 3
Reporting
We hide nothing. Clear reporting on the goals we agreed on - as automated as possible, as clear as possible. Every week you see concrete steps.
Phase 4
Partnership
After the project ends we can extend the engagement either in a similar spirit, or within the Partnership program, which is long-term strategic advisory.
After Implementation the engagement typically continues as Partnership for CEOs and founders. Meanwhile we develop the people on your team through 1:1 mentoring.
References
What clients say
"We have been working with Honza and Richard for several months now. Marketing and sales finally understand each other, something we could not pull off for years. I recommend them both without hesitation."
"Thanks to Richard we built an entire sales team from scratch, and he helped us scale the company abroad with the right go-to-market strategy. I really value that."
"We were looking for someone to help us get our marketing in order. With Honza it works mainly because he keeps the team on track, so I can finally focus on developing our platform."
Savings calculator
What a full-time CMO costs versus Fractional CMO
Calculate the real cost including levies, bonuses and benefits. Fractional model from 38 000 CZK per month.
Fractional CMOMarketing director
Senior CMO in Czechia - median from salary surveys (Salary Expert, platy.cz).
Annual saving
2 245 440 Kč
−83 %vs. full-time CMO
Monthly saving187 120 Kč
- Gross salary140 000 Kč
- Employer contributions (33.8 %)+47 320 Kč
- Bonuses / 13th salary (15 %)+21 000 Kč
- Benefits (12 %)+16 800 Kč
- Full-time CMO per month225 120 Kč
- Fractional CMO per monthfrom 38 000 Kč
This is an indicative estimate. Salary figures are based on salary surveys by Hays, Salary Expert, platy.cz, jenprace.cz and prumerneplaty.cz (2025). Contributions reflect employer rates valid in Czechia (social 24.8 % + health 9 %).
FAQ
What clients ask most often
Have you worked with SaaS metrics (MRR, ARR, churn, LTV)?
Yes. We routinely report growth metrics incl. MRR cohorts, churn cohorts, CAC payback, LTV/CAC ratio and expansion revenue.
Do you understand product-led growth?
Yes. Half of our experience is with SaaS companies in PLG mode. But note: PLG is not an excuse for a non-existent GTM strategy.
How do you handle international expansion?
It depends on the stage. For phase 1 (CZ + SK) we lead it. For phase 2 (DACH, EU) we propose the strategy and find local partners. For phase 3 (US) a full-time team takes over.
What if we have product problems that hold marketing back?
Marketing cannot fix a broken product. We say so openly and propose product changes together with your product team.
Will you help us with an investor pitch on growth metrics?
Yes. A boardroom-ready presentation for VCs and investors is a standard deliverable, not an extra service.
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Find out whether fractional CMO makes sense for you
Let us have lunch together. We find out where you are, where you want to go and whether we can help. If not, we recommend someone who can.