Marketing says one thing, sales another. You as the owner a third.
Without a shared metric framework the arguments never end.
Fractional
Sales & Marketing
Marketing and sales as one funnel. CMO + CSO as a pair. For B2B companies where the most money flows in the space between the two teams.
We have worked with
The pain
Marketing and sales are not two things. They are two halves of the same funnel.
Most B2B companies handle marketing and sales separately. Marketing runs campaigns, sales closes deals, and in the space between them your customers slip away. When you lead both teams as one strategic whole, you get completely different results than when you optimize them separately.
You invest in both teams, but the results do not match.
Marketing makes leads, sales has a pipeline, but revenue does not grow accordingly.
Hiring a full-time CMO + CSO is too much cost for your stage.
Unrealistic for a company under 200M CZK in revenue.
If you hire just one, the other side stays without senior leadership.
And the two teams are not really aligned - it is still "us" and "them".
The solution
Two senior directors. One connected funnel. No full-time cost.
Fractional Sales & Marketing means two fractional directors (CMO + CSO) working as a team. Shared metrics, shared goals, shared reporting. It is not two parallel engagements - it is one connected motion with one accountability for pipeline and revenue.
A shared funnel and metrics
One metric framework from first touch to signature. An SLA between marketing and sales. No arguments about lead quality - just shared goals.
Two senior directors as a pair
Honza leads marketing, Richard leads sales. Both senior. Both accountable. No junior stand-ins.
Strategic + executive reach in both disciplines
Strategy and hands-on execution in both marketing and sales. Leading in-house teams, managing vendors, reporting to the owner.
If you only need marketing or only sales - you do not need the combined service. Hire either a fractional CMO or a fractional CSO separately.
How it works
What the first engagement looks like
Phase 0
We go for lunch (or online)
We talk through where you are, where you want to go and whether Sales & Marketing makes sense for you. If not, we tell you.
Phase 1
Workshop at your place
4 hours at the company. We define where it grinds, what the priority is, and build a plan for 3-6 months.
Phase 2
Implementation
If we shake on it, we go into action. Regular meetings, aligned expectations, clear reporting.
Phase 3
Reporting
We hide nothing. Clear reporting on the goals we agreed on - as automated as possible, as clear as possible. Every week you see concrete steps.
Phase 4
Partnership
After the project ends we can extend the engagement either in a similar spirit, or within the Partnership program, which is long-term strategic advisory.
After Implementation the engagement typically continues as Partnership for CEOs and founders. Meanwhile we develop the people on your team through 1:1 mentoring.
References
What clients say
"We have been working with Honza and Richard for several months now. Marketing and sales finally understand each other, something we could not pull off for years. I recommend them both without hesitation."
"Thanks to Richard we built an entire sales team from scratch, and he helped us scale the company abroad with the right go-to-market strategy. I really value that."
"We were looking for someone to help us get our marketing in order. With Honza it works mainly because he keeps the team on track, so I can finally focus on developing our platform."
Savings calculator
What a full-time director costs versus the Fractional model
Calculate the real cost including levies, bonuses and benefits. Fractional model from 38 000 CZK per month.
Senior CMO in Czechia - median from salary surveys (Salary Expert, platy.cz).
Annual saving
2 245 440 Kč
−83 %vs. full-time CMO
Monthly saving187 120 Kč
- Gross salary140 000 Kč
- Employer contributions (33.8 %)+47 320 Kč
- Bonuses / 13th salary (15 %)+21 000 Kč
- Benefits (12 %)+16 800 Kč
- Full-time CMO per month225 120 Kč
- Fractional CMO per monthfrom 38 000 Kč
This is an indicative estimate. Salary figures are based on salary surveys by Hays, Salary Expert, platy.cz, jenprace.cz and prumerneplaty.cz (2025). Contributions reflect employer rates valid in Czechia (social 24.8 % + health 9 %).
FAQ
What clients ask most often
What is fractional Sales & Marketing?
A combined service where a fractional CMO and a fractional CSO work for your company as a team. A shared funnel, shared metrics, one reporting. The goal is to connect marketing and sales as one motion.
Why not do it as two separate engagements?
You can. But when a fractional CMO and a fractional CSO work separately (each with their own client, each with their own reporting), the biggest value is lost - the connected funnel. In the combined service you get it built-in.
Who will be the lead - Honza or Richard?
Neither of us. You are the lead. We are two seniors accountable for our disciplines, but you set the direction and priorities. The monthly alignment meeting is with you.
What if we need more in marketing than in sales?
The configuration is flexible. You can have more CMO days + fewer CSO, or the other way around. We adjust the scope to your needs.
How do you handle conflict between marketing and sales?
We resolve conflict between the two of us - it does not escalate to you. Honza and Richard work together on Fractional Hub, so we have a shared interest in you being happy with the whole, not with one half.
What if we want to start with just one role and add the other later?
Possible. You start with a fractional CMO (or CSO), and after 3-6 months you can expand to the combined service.
What is the difference versus hiring a marketing agency + a sales consultant?
An agency delivers execution, a consultant recommends. Fractional Sales & Marketing takes ownership of the result - pipeline, revenue, conversion.
What company size is it suitable for?
Typically companies with 50-500M CZK in annual revenue. Under 50M you usually do not need both seniors at once. Over 500M you are typically building a full-time team.
How do you measure the shared result?
A connected funnel report: marketing-influenced revenue, sales conversion rate, average deal size, sales cycle, customer acquisition cost. A monthly boardroom-ready presentation.
About us
Who is behind fractional
Honza NucFractional CMO
Honza Nuc has spent 8+ years connecting sales and marketing in B2B. As a Fractional CMO he leads marketing teams in Czech B2B companies - from lead generation and go-to-market strategy through mentoring junior marketers to reporting to the leadership. He specializes in sales & marketing alignment: how to build one funnel from contact to deal, instead of two teams that do not talk to each other.
Richard VodolanFractional CSO
Richard Vodolan builds sales teams and processes that actually sell. He has years of experience in B2B sales across SaaS and custom B2B services - from enterprise sales motion and multi-stakeholder deals through security review to handing founders off to their own sales team. As a Fractional CSO he owns the sales playbook, CRM, pipeline management and the discovery framework. He does what most B2B companies do not: he understands the numbers and the people.
Honza Nuc and Richard Vodolan run Fractional together. We are not an agency. We are two experts who bring you know-how from the outside - no filler, no monthly fee for running three people who have never met your business.
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Find out whether Sales & Marketing makes sense for you
Let us have lunch together. We find out where you are, where you want to go and whether we can help. If not, we recommend someone who can.