Connected strategy
Marketing and sales work as one. Like a well-oiled machine.
External leadership
for marketing & sales
From mentoring your team to taking the lead and long-term sparring - we bring marketing and sales together as one team.
We have worked with
“Did you know that 8 in 10 B2B companies in Czechia have no real marketing or sales leadership?”
At Fractional.cz, we are changing that.
Key benefitsSix reasons why
Six reasons why
companies choose fractional
A full-time director does either marketing or sales. We cover both - two experienced directors for a fraction of the cost of one full-time hire.
Honest approach
We tell you straight where you stand and what needs to be done.
Business partners
For CEOs and founders, we are business partners first.
Learn moreData-driven
We grew up on data, AI and CRM. We measure marketing and sales, we do not guess.
Leadership
We bring the leadership and team mentoring your company needs.
Learn moreFair flat fee
You pay for leadership and accountability for results, not for hours logged. A predictable monthly price.
ServicesThree levels of
Three levels of
fractional partnership
FractionalCMO
We run your marketing as if it were ours. Strategy, coordination of agencies and your in-house team, reporting to leadership.
Learn moreFractionalCSO
We run your sales as if we sat inside it. We build sales processes, join calls, lead the sales team.
Learn moreSales &Marketing
Marketing and sales as one team. One strategy, one reporting, one accountability for growth.
Learn morePartnership comes as a continuation after Implementation or as a standalone engagement for CEOs and founders. We develop the people on your team through mentoring.
Not just fractionalWe lead, we develop,
We lead, we develop,
we advise
Fractional management is our core. Around it the work keeps growing: we move your people forward with mentoring and we are a partner to the CEO on the big decisions.
Growing your people
Development for marketers and salespeople
Business mentoring from real practice. We develop your marketers and salespeople 1:1 with people who actually run marketing and sales.
- 1:1 format - we sit one on one over situations from your company, not generic training.
- From practice - we pass on concrete experience from running marketing and sales.
- We do not take over - we raise the level of the people you already have.
References
What clients say
"We have been working with Honza and Richard for several months now. Marketing and sales finally understand each other, something we could not pull off for years. I recommend them both without hesitation."
"Thanks to Richard we built an entire sales team from scratch, and he helped us scale the company abroad with the right go-to-market strategy. I really value that."
"We were looking for someone to help us get our marketing in order. With Honza it works mainly because he keeps the team on track, so I can finally focus on developing our platform."
Intro lunch
We meet over an informal lunch. You tell us what your company needs, what troubles you and how you think. We find out whether we click as people.
Workshop at your place
We spend 4 hours in one room and map out in detail where things grind and what needs to change. The output is a concrete plan for 3 to 6 months.
Implementation
If we shake on it, we get to work on the plan. Regular meetings, aligned expectations, one flat monthly fee.
Reporting
We hide nothing. Clear reporting against the goals we agreed on - as automated as possible, as transparent as possible. Every week you see concrete steps.
Partnership
When the project ends, we can extend the collaboration either in a similar spirit or within the Partnership program - long-term strategic advisory for the CEO, founder or team.
Our clients
Who we are here for
We help companies with a working product that want to grow to the next level - no agency, no filler, with clear ownership of growth.
Startups
For startups with product-led growth that need to close enterprise deals. Or build their first sales & marketing teams.
B2B companies
For companies where sales & marketing sits on the owner or a small team, without it making sense long term.
SaaS
For SaaS companies where the product works but sales & marketing is chaos. Someone who understands the metrics and how B2B customers behave.
Savings calculator
How much you save with a Fractional director
A full-time director costs you over a million CZK a year all in. Compare the real cost with our Fractional model from 38 000 CZK per month.
Senior CMO in Czechia - median from salary surveys (Salary Expert, platy.cz).
Annual saving
2 245 440 Kč
−83 %vs. full-time CMO
Monthly saving187 120 Kč
- Gross salary140 000 Kč
- Employer contributions (33.8 %)+47 320 Kč
- Bonuses / 13th salary (15 %)+21 000 Kč
- Benefits (12 %)+16 800 Kč
- Full-time CMO per month225 120 Kč
- Fractional CMO per monthfrom 38 000 Kč
This is an indicative estimate. Salary figures are based on salary surveys by Hays, Salary Expert, platy.cz, jenprace.cz and prumerneplaty.cz (2025). Contributions reflect employer rates valid in Czechia (social 24.8 % + health 9 %).
Who we are
Two people. One brand. A complete view
We founded Fractional because we understand exactly why marketing and sales have to work together and pull in the same direction. B2B firms often miss this, do not want to hear it and lack the right leaders in both departments who get it. Our goal is to change that.
When you want just marketing or just sales, we split up. When you want both, we come together. That is our preferred option too.
FAQ
Frequently asked questions
How are you different from a classic marketing or sales agency?
We're not an agency. We don't sell you ready-made leads or packages of execution hours. We sit inside your company as part of the team - we understand the business, straighten out the strategy and make sure the plan gets done. The execution is usually handled by your team or agencies. We make sure it all makes sense.
Why fractional and not a full-time CMO or CSO?
A full-time senior CMO or CSO is out of budget for most B2B companies - and often you don't even need that much of their capacity. Fractional gives you senior leadership, expertise and a strategic view for only the hours that make sense. You pay for the result, not for the presence.
How long does the collaboration last?
The minimum length of Implementation is 3 months, we typically work for 6 months. Nothing can be straightened out in a shorter time. After Implementation, Partnership often follows - a long-term form of collaboration with fewer hours.
Do you offer mentoring too, or just leadership?
Both. Besides fractional leadership, we also develop the people you already have in the company through 1:1 mentoring. And for CEOs and founders who want a partner for big decisions, we have Partnership.
What if you find out we have the wrong people on the team?
We'll tell you. Fairly, with respect, with specific arguments. But it's not the primary goal - more often we run into good people without leadership, strategy or coordination. Fractional isn't a purge, it's getting marketing and sales back on their feet.
Do you guarantee results?
No. Guaranteeing specific revenue without the client listening to us and following the plan would be dishonest. What we do guarantee is a fair, deep analysis and a concrete strategy. And oversight to keep the plan on track. The rest is up to you.
Can we take just marketing or just sales?
Yes. If you want just marketing, you get Honza. If just sales, you get Richard. But we prefer the Combo - a complete view of both marketing and sales is what brings results.
How fast do we start?
After a lunch and mutual agreement, usually within 2 weeks. The first phase (Analysis) takes up to 10 days, then Implementation follows based on the agreed scope.
What if we're not the right company for you?
We'll tell you over lunch. We're not for everyone and we take that as part of being fair. If we don't see that we can help you, we won't try to talk you into it.
Let us grab lunch
No slides, no strings. You tell us where you are, we tell you whether we can help. And if we cannot, we say so straight.