The world of B2B marketing and sales
Stories about strategy, the fractional model and what we really see in Czech B2B companies. No bullshit and no "5 tips to double your conversions".
What it costs when marketing and sales do not talk to each other
Two companies with the same product and budget can end up a third of annual growth apart, purely based on whether their marketing and sales talk to each other.
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Fractional leadership: when an external marketing and sales director makes sense instead of a full-time one
When a fractional CMO or CSO makes sense instead of a full-time director, how it differs from interim management and an agency, and how to work out what it costs in the Czech market.
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B2B marketing budgets: how much Czech companies spend
The average marketing budget of a Czech B2B company is 3.6 million CZK a year. Yet a third of large companies spend under 500 thousand. What the B2B Monitor 2026 survey data says about who invests in marketing and why.
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Full-time director, promotion or the fractional model? Four paths for B2B companies
Marketing sits on a junior and sales sits on you. Four paths to fill the missing leadership in a B2B company: hire, promote, tough it out, or fractional. And when each one makes sense.
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Fractional CMO and CSO: a complete guide for B2B companies
A fractional CMO and CSO is external leadership of marketing and sales for a few days a week. For B2B companies that want to move marketing or sales forward but do not need a full-time director. Here is the complete guide: what they do, when to hire them and how they differ from an interim manager or an agency.
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