Marketing says the leads are good. Sales says they are not.
You have no data to decide who is right.
Fractional CMO for
B2B companies
For B2B companies where marketing and sales do not run as one team. No full-time cost, no agency markup.
We have worked with
The pain
Marketing runs campaigns. Sales closes deals. They need each other, but often do not want to hear it.
In B2B, the most money is lost in the space between marketing and sales. Marketing reports "leads", sales reports "deals", but nobody looks at the quality of the contacts delivered or which channels earn the most. When someone does, the numbers often surprise the owner.
You invest in marketing, but cannot say how much of it is revenue.
Reports show clicks, impressions, MQLs - but not real revenue.
You do the same things as three years ago, but results are dropping.
The market has moved on, your go-to-market strategy has not.
Hiring a full-time CMO is too much cost for your stage.
But a junior marketer cannot carry it.
The solution
A senior marketing director. No full-time cost. Accountable for the result.
A Fractional CMO is a marketing director who takes strategic ownership for you - but works part-time. It suits companies that need senior marketing leadership but do not have the workload or budget for a full-time hire.
A strategy that holds
Not a "marketing plan for the year". A concrete go-to-market plan that answers where to get leads, how to qualify them and how to hand them to sales so they turn into deals.
Leading the team or vendors
If you have an in-house marketing team, we lead it. If you do not, we manage vendors (agencies, freelancers). If you have neither, we build it.
Reporting the owner understands
Not dashboards with 50 metrics. A weekly report where you see how much of the marketing activity ended up invoiced.
If you only need someone to "run a campaign" - a fractional CMO is not for you. Look for an agency.
How it works
What the first engagement looks like
Phase 0
We go for lunch (or online)
We talk through where you are, where you want to go and whether fractional CMO makes sense for you. If not, we tell you.
Phase 1
Workshop at your place
4 hours at the company. We define where it grinds, what the priority is, and build a plan for 3-6 months.
Phase 2
Implementation
If we shake on it, we go into action. Regular meetings, aligned expectations, clear reporting.
Phase 3
Reporting
We hide nothing. Clear reporting on the goals we agreed on - as automated as possible, as clear as possible. Every week you see concrete steps.
Phase 4
Partnership
After the project ends we can extend the engagement either in a similar spirit, or within the Partnership program, which is long-term strategic advisory.
After Implementation the engagement typically continues as Partnership for CEOs and founders. Meanwhile we develop the people on your team through 1:1 mentoring.
References
What clients say
"We have been working with Honza and Richard for several months now. Marketing and sales finally understand each other, something we could not pull off for years. I recommend them both without hesitation."
"Thanks to Richard we built an entire sales team from scratch, and he helped us scale the company abroad with the right go-to-market strategy. I really value that."
"We were looking for someone to help us get our marketing in order. With Honza it works mainly because he keeps the team on track, so I can finally focus on developing our platform."
Savings calculator
What a full-time CMO costs versus Fractional CMO
Calculate the real cost including levies, bonuses and benefits. Fractional model from 38 000 CZK per month.
Fractional CMOMarketing director
Senior CMO in Czechia - median from salary surveys (Salary Expert, platy.cz).
Annual saving
2 245 440 Kč
−83 %vs. full-time CMO
Monthly saving187 120 Kč
- Gross salary140 000 Kč
- Employer contributions (33.8 %)+47 320 Kč
- Bonuses / 13th salary (15 %)+21 000 Kč
- Benefits (12 %)+16 800 Kč
- Full-time CMO per month225 120 Kč
- Fractional CMO per monthfrom 38 000 Kč
This is an indicative estimate. Salary figures are based on salary surveys by Hays, Salary Expert, platy.cz, jenprace.cz and prumerneplaty.cz (2025). Contributions reflect employer rates valid in Czechia (social 24.8 % + health 9 %).
FAQ
What clients ask most often
What is a fractional CMO?
A marketing director who works part-time for your company. They have senior CMO-level experience, but you do not pay them as a full-time employee.
What is the difference between a fractional CMO and an interim CMO?
An interim CMO is a temporary (usually) full-time person (typically 6-18 months, solving a specific situation). A fractional CMO is a short-term partner for an agreed number of hours per month.
What is the difference between a fractional CMO and a marketing agency?
An agency delivers execution (campaigns, ads, content). A fractional CMO runs the strategy and usually leads agencies as part of your marketing ecosystem.
When does a fractional CMO make sense?
When you have a working product and need senior marketing leadership, but a full-time CMO is too much cost for your stage.
How long does the engagement last?
Minimum 3 months. Typically 3-6 months. Some engagements last longer, others end by handing off to a full-time CMO.
What if we have a small marketing team?
A fractional CMO fits exactly these situations. They lead your existing marketer or agencies. You do not need to build a team around them.
How do you measure results?
A weekly report connecting marketing activity to sales data.
Do you work in person or remotely?
Hybrid. Strategic meetings in person (Prague + Brno), day-to-day work remotely.
What if it does not work?
After the first 30 days it is clear whether it makes sense. If not, we end it. No penalties, no annual contracts.
About us
Who is behind fractional
Honza NucFractional CMO
Honza Nuc has spent 8+ years connecting sales and marketing in B2B. As a Fractional CMO he leads marketing teams in Czech B2B companies - from lead generation and go-to-market strategy through mentoring junior marketers to reporting to the leadership. He specializes in sales & marketing alignment: how to build one funnel from contact to deal, instead of two teams that do not talk to each other.
Richard VodolanFractional CSO
Richard Vodolan builds sales teams and processes that actually sell. He has years of experience in B2B sales across SaaS and custom B2B services - from enterprise sales motion and multi-stakeholder deals through security review to handing founders off to their own sales team. As a Fractional CSO he owns the sales playbook, CRM, pipeline management and the discovery framework. He does what most B2B companies do not: he understands the numbers and the people.
Honza Nuc and Richard Vodolan run Fractional together. We are not an agency. We are two experts who bring you know-how from the outside - no filler, no monthly fee for running three people who have never met your business.
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Find out whether fractional CMO makes sense for you
Let us have lunch together. We find out where you are, where you want to go and whether we can help. If not, we recommend someone who can.