Marketing says the leads are good. Sales says they are not.
You do not know who is right, because you have no shared metric framework.
Fractional CMO for
B2B companies
For companies where marketing runs, but sales complains about lead quality. No full-time CMO, no agency markup.
We have worked with
The pain
Marketing supposedly works. Sales complains about quality. As the owner, you do not know who is right.
B2B companies typically hit a ceiling that neither an in-house marketer nor an outside agency can break through. The reason is not execution - it is that nobody connects marketing and sales into one team pulling on the same rope.
You have done the same thing for years and growth has stalled.
The market has moved on, your go-to-market strategy has not. The competition is pulling ahead.
The agency delivers "campaigns", but nobody owns the strategy.
You pay for execution and lack a senior strategic brain.
The in-house marketer is good at execution, but lacks strategic reach.
You need someone to lead them.
The solution
A senior marketing director who connects marketing with sales.
A Fractional CMO for B2B companies means a senior strategist who takes ownership of the marketing funnel and connects it with sales. They lead your existing marketer or agencies, not replace them.
Strategy connected to sales
A shared metric framework for marketing and sales. The end of arguments about lead quality.
Leading the in-house team
If you have a marketer, we lead them. If you have agencies, we manage them. We become the moving part of marketing, not the brake.
Reporting in money, not MQLs
A weekly report connecting marketing activity to real numbers. You know where you stand.
If you are looking for an agency to "run campaigns" - a fractional CMO is not for you. Hire an agency.
How it works
What the first engagement looks like
Phase 0
We go for lunch (or online)
We talk through where you are, where you want to go and whether fractional CMO makes sense for you. If not, we tell you.
Phase 1
Workshop at your place
4 hours at the company. We define where it grinds, what the priority is, and build a plan for 3-6 months.
Phase 2
Implementation
If we shake on it, we go into action. Regular meetings, aligned expectations, clear reporting.
Phase 3
Reporting
We hide nothing. Clear reporting on the goals we agreed on - as automated as possible, as clear as possible. Every week you see concrete steps.
Phase 4
Partnership
After the project ends we can extend the engagement either in a similar spirit, or within the Partnership program, which is long-term strategic advisory.
After Implementation the engagement typically continues as Partnership for CEOs and founders. Meanwhile we develop the people on your team through 1:1 mentoring.
References
What clients say
"We have been working with Honza and Richard for several months now. Marketing and sales finally understand each other, something we could not pull off for years. I recommend them both without hesitation."
"Thanks to Richard we built an entire sales team from scratch, and he helped us scale the company abroad with the right go-to-market strategy. I really value that."
"We were looking for someone to help us get our marketing in order. With Honza it works mainly because he keeps the team on track, so I can finally focus on developing our platform."
Savings calculator
What a full-time CMO costs versus Fractional CMO
Calculate the real cost including levies, bonuses and benefits. Fractional model from 38 000 CZK per month.
Fractional CMOMarketing director
Senior CMO in Czechia - median from salary surveys (Salary Expert, platy.cz).
Annual saving
2 245 440 Kč
−83 %vs. full-time CMO
Monthly saving187 120 Kč
- Gross salary140 000 Kč
- Employer contributions (33.8 %)+47 320 Kč
- Bonuses / 13th salary (15 %)+21 000 Kč
- Benefits (12 %)+16 800 Kč
- Full-time CMO per month225 120 Kč
- Fractional CMO per monthfrom 38 000 Kč
This is an indicative estimate. Salary figures are based on salary surveys by Hays, Salary Expert, platy.cz, jenprace.cz and prumerneplaty.cz (2025). Contributions reflect employer rates valid in Czechia (social 24.8 % + health 9 %).
FAQ
What clients ask most often
Will you replace our current marketer?
The opposite. A fractional CMO leads, mentors and strengthens them. Most in-house marketers work better with a senior teammate than without one.
How will you work with our sales team?
A monthly alignment meeting, a shared MQL definition, shared reporting. Marketing and sales must not be two separate teams with separate KPIs.
Do you work with a specific sector?
Specialization: B2B services, IT and technology companies, manufacturing with B2B sales, professional services. Not: e-commerce, B2C, FMCG.
Will you also help with the owner's LinkedIn / personal branding?
Yes, it is often part of a B2B strategy. The owner's personal brand is often the most effective acquisition channel in B2B.
What if we only want an audit, not a long-term engagement?
Possible. An audit + a 90-day plan is a standalone project. If you then want to continue, the audit is deducted from the first phase of the engagement.
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Find out whether fractional CMO makes sense for you
Let us have lunch together. We find out where you are, where you want to go and whether we can help. If not, we recommend someone who can.