.formats-overview{padding:96px 0;background:var(--bg)}.formats-tabs{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:40px}.formats-tab{display:inline-flex;align-items:center;gap:8px;padding:12px 22px;border-radius:var(--radius-pill);border:1.5px solid var(--border-strong);background:var(--bg-elevated);font-family:Epilogue,system-ui,sans-serif;font-weight:700;font-size:.98rem;color:var(--text-primary);cursor:pointer;transition:background .18s ease,color .18s ease,border-color .18s ease,transform .18s ease}.formats-tab .ms{font-size:1.2em;color:var(--text-muted);transition:color .18s ease}.formats-tab:hover{border-color:var(--accent);transform:translateY(-1px)}.formats-tab.is-active{background:var(--bg-inverse);color:var(--text-on-dark);border-color:var(--bg-inverse)}.formats-tab.is-active .ms{color:var(--accent)}.formats-panel{display:grid;grid-template-columns:1fr;margin-top:28px;background:var(--bg-elevated);border:1px solid var(--border);border-radius:28px;overflow:hidden;box-shadow:var(--shadow-md)}@media (min-width: 860px){.formats-panel{grid-template-columns:.82fr 1.18fr}}.formats-panel-media{position:relative;min-height:260px;background:var(--bg-section)}.formats-panel-media img{position:absolute;top:0;right:0;bottom:0;left:0;width:100%;height:100%;object-fit:cover;display:block}@media (min-width: 860px){.formats-panel-media{min-height:100%}}.formats-panel-body{padding:40px 36px 44px;display:flex;flex-direction:column}@media (min-width: 720px){.formats-panel-body{padding:52px}}.formats-panel-eyebrow{align-self:flex-start;font-family:Montserrat,sans-serif;font-size:.7rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);background:color-mix(in srgb,var(--accent) 12%,transparent);padding:6px 12px;border-radius:var(--radius-pill);margin-bottom:18px}.formats-panel-title{font-family:Epilogue,system-ui,sans-serif;font-weight:800;font-size:clamp(1.55rem,2.6vw,2.05rem);line-height:1.1;letter-spacing:-.02em;margin:0 0 14px;color:var(--text-primary)}.formats-panel-desc{font-size:1.05rem;line-height:1.6;color:var(--text-secondary);margin:0}.formats-panel-list{list-style:none;margin:22px 0 30px;padding:0;display:flex;flex-direction:column;gap:14px}.formats-panel-list li{display:flex;gap:12px;align-items:flex-start;font-size:1rem;line-height:1.5;color:var(--text-secondary)}.formats-panel-list strong{color:var(--text-primary);font-weight:700}.formats-panel-check{flex-shrink:0;width:22px;height:22px;border-radius:50%;display:inline-flex;align-items:center;justify-content:center;background:color-mix(in srgb,var(--accent) 16%,transparent);color:var(--accent);font-size:15px;margin-top:1px;font-variation-settings:"wght" 600}.formats-panel-cta{align-self:flex-start;margin-top:auto}.impact-section{padding:72px 0;background:var(--bg);overflow:hidden}@media (min-width: 640px){.impact-section{padding:112px 0}}.impact-head{text-align:center;max-width:720px;margin:0 auto 48px}@media (min-width: 640px){.impact-head{margin-bottom:64px}}.impact-head h2{color:var(--text-primary);font-size:clamp(2rem,4.5vw,3.25rem);line-height:1.08;margin:16px 0 14px;letter-spacing:-.02em;font-weight:800}.impact-head h2 .accent{color:var(--accent);font-style:italic}.impact-head p{color:var(--text-secondary);font-size:1.05rem;line-height:1.6;margin:0 auto;max-width:540px}.audience-grid{display:grid;grid-template-columns:1fr;gap:20px;max-width:1240px;margin:0 auto}@media (min-width: 720px){.audience-grid{grid-template-columns:repeat(2,1fr);gap:24px}}@media (min-width: 1024px){.audience-grid{grid-template-columns:repeat(3,1fr);gap:28px}}.audience-card{background:var(--bg-elevated);border:1px solid var(--border);border-radius:28px;padding:36px 32px 32px;display:flex;flex-direction:column;gap:18px;box-shadow:var(--shadow-sm);transition:transform .25s ease,box-shadow .25s ease}@media (min-width: 1024px){.audience-card{padding:44px 36px 36px}}.audience-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}.audience-card-title{font-family:Epilogue,system-ui,sans-serif;font-size:clamp(2rem,4vw,2.6rem);font-weight:800;color:var(--text-primary);line-height:1.05;letter-spacing:-.02em;margin:0}.audience-card-desc{color:var(--text-secondary);font-size:1rem;line-height:1.55;margin:0;flex-grow:1}.audience-card-ctas{display:flex;flex-direction:column;gap:10px;margin-top:8px;padding-top:18px;border-top:1px solid var(--border)}@media (min-width: 480px){.audience-card-ctas{flex-direction:row;flex-wrap:wrap;gap:18px 24px}}.audience-card-cta{display:inline-flex;align-items:center;gap:8px;color:var(--accent);font-family:Epilogue,system-ui,sans-serif;font-weight:700;font-size:.98rem;letter-spacing:-.005em;text-decoration:none;transition:color .2s ease,transform .2s ease}.audience-card-cta .ms{font-size:1.1em;transition:transform .2s ease}.audience-card-cta:hover{color:var(--orange-soft, var(--accent))}.audience-card-cta:hover .ms{transform:translate(3px)}.audience-card-cta:focus-visible{outline:2px solid var(--orange);outline-offset:4px;border-radius:4px}@media (prefers-reduced-motion: reduce){.audience-card,.audience-card-cta,.audience-card-cta .ms{transition:none!important}}.person-card-info{display:flex;flex-direction:column;gap:16px;margin-top:4px}.person-card-meta{margin:0;display:grid;gap:6px;font-size:.92rem;line-height:1.5}.person-card-meta>div{display:grid;grid-template-columns:80px 1fr;gap:8px}.person-card-meta dt{font-weight:700;color:var(--text-secondary)}.person-card-meta dd{margin:0;color:var(--text-primary)}.person-card-meta a{color:var(--accent);text-decoration:none;transition:color .15s ease}.person-card-meta a:hover{color:var(--accent-hover);text-decoration:underline}.person-card-actions{display:flex;flex-wrap:wrap;gap:8px;align-items:center}.person-card-linkedin{display:inline-flex;align-items:center;gap:6px;padding:8px 14px;border-radius:999px;border:1px solid var(--border-strong);background:var(--bg-elevated);color:var(--text-primary);font-size:.85rem;font-weight:600;text-decoration:none;transition:background-color .15s ease,border-color .15s ease,color .15s ease}.person-card-linkedin:hover{background:var(--bg-elevated-hover);color:var(--accent);border-color:var(--accent)}.person-card-cta{font-size:.86rem!important;padding:8px 16px!important}