.impact-section{padding:72px 0;background:var(--bg);overflow:hidden}@media (min-width: 640px){.impact-section{padding:112px 0}}.impact-head{text-align:center;max-width:720px;margin:0 auto 48px}@media (min-width: 640px){.impact-head{margin-bottom:64px}}.impact-head h2{color:var(--text-primary);font-size:clamp(2rem,4.5vw,3.25rem);line-height:1.08;margin:16px 0 14px;letter-spacing:-.02em;font-weight:800}.impact-head h2 .accent{color:var(--accent);font-style:italic}.impact-head p{color:var(--text-secondary);font-size:1.05rem;line-height:1.6;margin:0 auto;max-width:540px}.audience-grid{display:grid;grid-template-columns:1fr;gap:20px;max-width:1240px;margin:0 auto}@media (min-width: 720px){.audience-grid{grid-template-columns:repeat(2,1fr);gap:24px}}@media (min-width: 1024px){.audience-grid{grid-template-columns:repeat(3,1fr);gap:28px}}.audience-card{background:var(--bg-elevated);border:1px solid var(--border);border-radius:28px;padding:36px 32px 32px;display:flex;flex-direction:column;gap:18px;box-shadow:var(--shadow-sm);transition:transform .25s ease,box-shadow .25s ease}@media (min-width: 1024px){.audience-card{padding:44px 36px 36px}}.audience-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}.audience-card-title{font-family:Epilogue,system-ui,sans-serif;font-size:clamp(2rem,4vw,2.6rem);font-weight:800;color:var(--text-primary);line-height:1.05;letter-spacing:-.02em;margin:0}.audience-card-desc{color:var(--text-secondary);font-size:1rem;line-height:1.55;margin:0;flex-grow:1}.audience-card-ctas{display:flex;flex-direction:column;gap:10px;margin-top:8px;padding-top:18px;border-top:1px solid var(--border)}@media (min-width: 480px){.audience-card-ctas{flex-direction:row;flex-wrap:wrap;gap:18px 24px}}.audience-card-cta{display:inline-flex;align-items:center;gap:8px;color:var(--accent);font-family:Epilogue,system-ui,sans-serif;font-weight:700;font-size:.98rem;letter-spacing:-.005em;text-decoration:none;transition:color .2s ease,transform .2s ease}.audience-card-cta .ms{font-size:1.1em;transition:transform .2s ease}.audience-card-cta:hover{color:var(--orange-soft, var(--accent))}.audience-card-cta:hover .ms{transform:translate(3px)}.audience-card-cta:focus-visible{outline:2px solid var(--orange);outline-offset:4px;border-radius:4px}@media (prefers-reduced-motion: reduce){.audience-card,.audience-card-cta,.audience-card-cta .ms{transition:none!important}}